It all began in 1934 when Moosa Ismail Mia and his four sons purchased Farm Waterval for £16 000 from an insolvent estate and registered the development in the name of Witwatersrand Estates Limited. The land was previously owned by the Gibson Brothers, who bred cattle and ran a successful stagecoach business between Pretoria and Johannesburg.
They built a religious training facility and a school for Indian and Black orphans on parts of the land. The Group Areas Act restricted the ownership of land by Indians, so they bypassed the Act by issuing 50 000 bearer shares, which could be controlled by any race.
Later the government began expropriating the land for development, with Eskom’s Megawatt Park and Buccleuch interchange built on what was once the farm. When the decision was taken to develop the land, it had to be done within the framework of their religious requirement not to sell the land, but to sell on a 99-year leasehold basis.
Today Waterfall City is the fastest growing commercial and residential hub in Johannesburg. A mixed-use development that boasts everything you would expect from a vibrant, modern blue-chip business destination.
What makes Waterfall City such a desirable location:
- Convenient Location: Waterfall City is situated in Midrand, which is conveniently located between Johannesburg and Pretoria. This central location provides easy access to major highways, airports, and other key destinations in the Gauteng region.
- Modern Infrastructure: Waterfall City is a modern, well-planned development that offers state-of-the-art infrastructure, including advanced telecommunications and transportation systems, fiber-optic technology, and high-speed internet connectivity.
- Sustainable Environment: Waterfall City is designed to be a sustainable community, with a focus on green building practices, water conservation, and renewable energy. This approach is attractive to businesses who are looking to minimize their environment impact.
- Variety of Amenities: Waterfall City offers a wide range of amenities, including retail centres, restaurants, hotels, medical facilities, and recreational areas.
- Quality of Life: Waterfall city is designed to be a live-work-play community, with a focus on quality of life. It offers a safe, secure, and clean environment, as well as a range of cultural and recreational opportunities.
- Safety: Waterfall City makes use of 24-hour patrolled security, panic buttons every 200m, biometric access control and street lighting on back-up power – all offering peace of mind.
Waterfall City has secured several high-quality blue-chip tenants over the years.
Deloitte, Dis-chem, PWC, Accenture, Novartis, BMW, Cummins, Dimension Data, Builders warehouse, Cisco and Cotton On are among the leading brands that have made Waterfall City their home.
Corporate Campus – Comprises of seven individual buildings and enjoys the added benefit of a central restaurant and two Wi-Fi-enabled 50-seater conference facilities.
Waterfall City Logistics Hub an attractive location for ultra-modern light and high-tech industrial, logistics and distribution business.
The hub is divided into Waterfall City distribution campus, Waterfall city logistics precinct, Waterfall city commercial district and Waterfall Junction.
All buildings are purpose-built and focus on integration, flexibility, and efficiency.
Overall, the combination of location, infrastructure, sustainability, amenities, and quality of life make this award-winning city a popular destination for businesses.